There are more than 1.5 million apps on Android’s Play Store and an app has to face a stiff competition to cement its position in the market. To stay ahead in the competition, it is bound to offer something unique to the users. Prior to elaborating on the desired attributes of an app, the importance and relevance of the apps should be discussed.
Information sourced from different surveys points out that 75% of the internet traffic is generated by the mobile phone users alone. Also, 80% of the time a user spends on the mobile phone is dedicated to different apps. It is, therefore, quite evident that a company that rides on the waves of an app will be able to touch the lives of more users than a company that relies only on the web.
When a business is present on the Android platform, it has the ability to reach out to billions of users who actively use Android device. The probability of their success will depend on the quality and usability of the app.
- Android app broadens the horizon of the business and enhances its visibility among the users.
- It enables the business to interact with the audience on a personal level enhance the possibility of conversion.
- Android apps prove to be an excellent marketplace for e-commerce companies.
- Businesses that do not interact with the customers directly can utilize the Android apps for accessing the business processes on the move.
- Android Apps let you earn additional revenue from in-app purchases and advertisements.
- Users’ preferences, shopping patterns, and behavior can be easily tracked and analyzed with the help of apps and used to present targeted ads to them.
- Android app notifications enable the businesses to notify and update the users with new offers, deals, updates, and other important information.



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